Styling The New West

Tailored strategies for timeless brands

Guiding enduring brands.

Rooted in industry experience.

Powered by a curated team.

How we stand apart

A new marketing agency model. 

We don’t rely on generic, copy-and-paste strategies. Instead, we develop a bespoke strategy for every client, supported by a team of carefully selected specialists that we know and trust. The result? An effective marketing strategy driven by cohesive design, executed by a curated team of specialists.

“ I can trace about $30,000 in sales directly to The Scout Guide”

“Thanks to Jill King & The Scout Guide Bozeman, we had a major customer walk through our doors and purchase a complete home gym (design, equipment, and installation)…I just did some math, and I can trace about $30,000 in sales directly to The Scout Guide. I am sure there is more out there that is a result of networking through the events and social media. As a small business owner, every marketing dollar is precious. The return on investment from The Scout Guide is exceptional. We will definitely be signing up again!”

— JEANNETTE BALLANCO, Better Body Fitness Equipment

Our Process

Custom Strategy Curated for Your Brand

01. Comprehensive Brand Picture

First, we dig deep to get to know your brand, including your aesthetic, brand voice, messaging, values, competitors and audience.

02. Strategy Development

Once we know your brand inside and out, we combine diagnostic insights with a strategic plan designed for success.

03. Curated Team Creation

With our strategy laid out, we then carefully select the very best professionals from our trusted network based on how closely they align with your brand and strategy.

04. Execution

With our curated team in place, we'll execute your brand's strategic plan with cohesive design, crafting every element for consistency and resonance.

We integrate these proven marketing elements to bring your marketing strategy to life:

SEO 

The visibility of your brand is essential for its success. With our SEO strategy, we’ll elevate your brand’s visibility across search platforms. 

WEB DESIGN  

Our team creates cohesive, functional, and on-brand websites designed to grow with your brand as it evolves. 

SOCIAL MEDIA 

An essential part of your brand is its social media presence - it can make or break growth. Our team will handle the heavy lifting with social media services ranging from content creation direction to production, scheduling, ongoing management and more. 

DIGITAL MARKETING SERVICES 

We offer expert consultation with special projects, launches, brand messaging, styling, and more. We’re honored to be a trusted partner for brands we admire as they navigate new marketing opportunities. We’re here to ensure your brand presents as the very best version of itself. 

Your Creative Director

Meet Jill King

Pair a background in the competitive New York City marketing industry with years of experience in high-end fashion and styling and you have an expert you can trust to guide your brand with proven strategy. Following success as the editor of Jackson Hole’s The Scout Guide, a leading national publication for high-end advertising and local business promotion, Jill founded the Bozeman guide in 2022. Known for her uncanny ability to curate vibrant, eye-catching spreads, photoshoots and more, Jill is a highly regarded expert in realizing brand visions as well as a seasoned lifestyle design consultant.

Guiding your brand with timeless design

Ready to elevate your brand? Our handpicked team will guide your brand to the next level with cohesive design and proven strategy.